The two-minute walkthrough

Watch how SMS dispatch actually works

One board, four texts, and nothing for your techs to install. Here is the whole product in two and a half minutes — the market it is built for, why we built it, and what it costs.

2 min 30 sec · No sign-up needed · Full transcript below

What the walkthrough covers

  • The problem every growing shop hits. Job details buried in a group text, two trucks at one address, customer history living in somebody's head.
  • The market. 96,222 US plumbing and HVAC firms have fewer than 20 employees (US Census SUSB 2022) — the shops the enterprise platforms price out.
  • Why we built it. Years spent watching good shops get sold software built for companies ten times their size, then pay per seat for it.
  • The dispatch board. Every job is a card — time window, customer, address, notes — with one column per tech.
  • The four texts. The job goes out, then OTW, HERE and DONE come back. Every reply moves the board by itself.
  • No app for technicians. No install, no login, no data plan. Any phone that can text works.
  • Flat pricing. $49, $99 or $149 a month for 5, 7 or 10 techs — never per user — and how that compares to Jobber and Housecall Pro for a five-tech shop.

Full transcript

If you run two to ten trucks, your whole day probably lives in a group text. And that works — right up until it doesn't.

Job details buried under memes. Two trucks sent to the same address. And the customer's history — the repeat visits, what you quoted last time — living in somebody's head.

You're not a small market — there are ninety-six thousand US plumbing and HVAC shops under twenty employees. And losing forty-five minutes a day to bad coordination costs a five-truck shop thirty to fifty thousand a year.

CopyThat's founder spent years in IT and cybersecurity in the service industry — long enough to watch good shops get sold software built for companies ten times their size, then pay per seat for it.

So — CopyThat. Dispatch built for two-to-ten truck shops. One board, four texts, and nothing for your techs to install.

This is the board. Every job is a card — time window, customer, address, notes. Unassigned down the left, then one column for each tech.

Drag a job onto a tech, and the moment it lands your shop's dispatch number texts them the job, the address and the notes. Nothing to install. Nothing to log into.

They reply OTW — the board marks them en route. HERE when they're on site. DONE closes the job and sends over the next one. Four texts, and the board moves itself.

Anything else they type lands on the job as a note, and stays in that customer's history — searchable, exportable, and not lost in a thread.

No app. No login. No download-this. If the phone can text, it works — yes, including the flip phone in the cupholder.

And it doesn't invoice. No estimates, no GPS tracking, no growth coaching. That's on purpose — it's why you can set the whole thing up in an afternoon.

Flat pricing. Forty-nine, ninety-nine, or one forty-nine a month — for five, seven, or ten techs. Never per user. Growth and Fleet text your customers too, once carrier registration clears.

A five-tech shop pays ninety-nine here. A hundred thirty-nine on Jobber. A hundred forty-nine on Housecall Pro — and those two climb every time you hire.

Your board is live the same afternoon you sign up, and your techs need nothing. copythathq.com. CopyThat — message received.

Figures cited in the video are sourced on the pricing comparison: firm counts from US Census SUSB 2022; competitor prices fetched from their public pricing pages. ServiceTitan does not publish pricing, so that figure is as reported by independent guides.

Nothing to install. Board up this afternoon.

Sign in, name your shop, add your techs — the board is live today. Or drag a job around the sample-shop demo first; it runs in your browser with no account.

Start your board Open the live demo